Role Models

How does one help their child become a good person? It seems logical that being a good role model is the best, but it seems that the kids would prefer learning (or is imitating?) their friends. I think the challenge is getting your kid to emulate someone of character, not following the lead of a glitzy, seemingly selfish friend. How much can you push, forbid, discuss, without being totally tuned out?
I just don't know and am trying new strategies all the time. Maybe you should just be grateful for the few moments of kindness and awareness that surface once in a while. Or if they shock you with vulnerability, followed by a remarkable success. Which ever it is, all too soon, they will be grown up and gone, and you will miss them terribly, as frustrating as they are.