Emptying My Head

Tuesday, May 15, 2007

Disguising Watches As Jewelry

I guess many younger people are like my daughter -- they don't wear a watch, depending on their cellphone or other electronic device for the time, if they even care about it at all. But they do like jewelry, and watchmakers are getting clever, disguising watches as something else. Data from NPD, a retail analyst, says that more than one-quarter of people under 25 no long wear watches, and at least as many, never have.
We got my daughter a cool watch she wanted and never wears. But, realistically, she was learning to tell time when the world went digital and left her behind in figuring out the time department. Expressions like, "five of", "a quarter of", may as well be in Greek. Often the discussion results in what number the big and little hand should be on.
But, now I know, she is not alone, depending on the phone, iPod, laptop, etc. for the time of day. Maybe that is why people carry their cellphones in their hand 24/7; so they know what time it is.
In addition, many younger people have no landline phones in their home, depending solely on their cellphone. Perhaps it is an income issue, but more likely them figuring they wouldn't use it anyway. Heaven help that they would miss a call on a landline when they are holding their cellphone while out of the house.